27/10/09
The 25th consecutive learning seminar of the IRI – International Republican Institute started on the 22nd of October and lasted till the 26th of October. The seminar was held in Budva, Montenegro and gathered young leaders, representing their organisations. MGERB’s representatives to the seminar were Joanna Dochevska – Coordinator of MGERB, Sofia and Ivaylo Petkov – Member of MGERB, Sofia.
The seminar focused on campaign management and organisation. One of the main topics was how to reach the voting citizens and witch are the techniques, methods and instruments to achieve this. Many experienced lectors from different countries shared their techniques of successful campaign management with the attendants on all of the election levels, from local to national level.
One of the most interesting things explained during the seminar was how to build a successful strategy for upcoming elections. Specifically the message intended for the voters, which needs to be delivered. Firstly the campaign manager needs to collect all of the information needed for the upcoming elections and then he needs to pick the best possible media, which will deliver the information to the voting citizens. The media ranges from the social networks on the Internet to the mass media, such as television, newspapers and radio. Special attention was addressed to negative campaign and weather it should be used or avoided. The negative campaign is characterized as a dagger with two sides. The nicely selected videos, interactive trainings and role playing games during the four day seminar revealed the right way for campaign management and showed just how much organisation is needed to lead a positive and successful campaign. The participants understood how important it is to have a clear and open campaign and a united team, organisation and party structure. The possibility of Bulgaria hosting an IRI seminar in the early 2010 was discussed before the conclusion of the seminar!
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